Opening: Give Evidence

The challenge is to get your listeners not only to agree with you
in principle, but also to take action.

The Dale Carnegie Training Evidence - Action - Benefit formula
provides a successful process for delivering a motivational,
action-oriented presentation.

Relate an incident that clearly illustrates your main point.
Keep an incident focused.
Edit for clarity and relevance.

Bridge

Convey a clear, logical transition from your first evidence/incident
into action.

Action

State the action you recommend.
Be specific: "I recommend".

Benifits

State the benefits to your audience for taking this action:
Benefit #1
Benefit #2
Benefit #3

Benifits Review

Make the actions and benefits credible by using reliable,
verifiable evidence. Evidence may take the form of statistics,
demonstrations, testimonials, incidents, or exhibits.
Benefit #1
- Evidence
Benefit #2
- Evidence
Benefit #3
- Evidence

Close

Restate the specific action you recommend and the key benefits.
State the benefits last.